Marketing Support
When launching and growing your company, it is imperative to fully understand your market and the needs of your customers so that you can properly find, communicate and sell to those individuals. Once you know who your market is (and know everything about them!) you will only be able to effectively grow in that space with a sound strategy, visual identity, execution and measurement.
Marketing is a broad term and there are so many moving parts to a comprehensive and effective marketing plan. From research to strategy and website design to measurement, it is important that your businesses foundation has a solid marketing framework that will allow you to launch, grow and exit. Audax can help formulate, execute and measure all key aspects of your marketing, allowing you to focus on whats important - running and growing your business!
With our experienced team, we can help you understand who your market is, develop and execute a comprehensive marketing strategy that caters to those individuals. We have the tools to measure what works and fine-tune your approach along the way. We specialize in helping businesses grow through effective marketing solutions.
Market Analysis
A Market Analysis offers a comprehensive report on your start-up's target market. This written deliverable is designed to equip you with the necessary information to develop your marketing strategy and go-to-market plan confidently. Harness the insights it provides to propel your business forward.
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Option A
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An entry level industry and target market analysis, providing a general overview of the identified target market including the size, segmentation, major market trends and SWOT analysis.
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Option B
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A detailed industry analysis which includes everything in Option A plus an analysis of the competition in the target market and market validation. Market validation includes engaging with individuals in the target market to gather feedback on your business idea, value proposition and the problem in which your technology is set to solve. This collected feedback and data is presented to you in the written deliverable in the form of a recommendation on how to proceed given the feedback received from your market.
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Marketing Strategy
Once you have completed a thorough analysis and gained comprehensive insights into the target market for your business, it becomes crucial to devise a strategic plan for market entry and brand establishment. This written deliverable will furnish you with the necessary framework to successfully launch your technology and ensure your brand's visibility and recognition in the marketplace.
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Option A
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An entry level marketing strategy that will provide the basics you need to go-to-market. This includes your product identification, pricing strategy, promotional tactics/ideas and the place/channels you should release your product.
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Option B
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A detailed marketing strategy that includes everything in Option A plus a distribution plan, content calendar template (populated with content suggestions), key performance indicators (KPI’s) to track and measure as well as a specific digital marketing campaign strategy.
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Marketing Execution & Social Media Management
Executing, maintaining, and measuring your strategy with precision is crucial. Our dedicated team at Audax will handle the execution of your strategy, freeing you to focus on the essential day-to-day tasks of growing your startup without concern for the implementation of your marketing efforts.
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Option A
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A basic engagement for Audax to manage your social media content calendar. This includes creating and posting 10-12 social media posts per month across all of your social platforms. This includes a monthly report on the activity completed and basic analytics.
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Option B
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A complete marketing management package that includes everything in Option A plus detailed reporting, analytic measurement, search engine optimization, recommendations on changes to your marketing strategy (based on data/analytics collected) and managing any paid online advertising (ad costs are extra). Audax will execute your entire marketing strategy in this option.
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