Marketing Support
When launching and growing your company, it is imperative to fully understand your market and the needs of your customers so that you can properly find, communicate and sell to those individuals. Once you know who your market is (and know everything about them!) you will only be able to effectively grow in that space with a sound strategy, visual identity, execution and measurement.
Marketing is a broad term and there are so many moving parts to a comprehensive and effective marketing plan. From research to strategy and website design to measurement, it is important that your businesses foundation has a solid marketing framework that will allow you to launch, grow and exit. Audax can help formulate, execute and measure all key aspects of your marketing, allowing you to focus on whats important - running and growing your business!
Below are the main marketing support services we offer. We frequently offer additional services not listed below, so if there is something you need and don't see it below, connect with us today and we will be happy to explore if it is something we can help with.
For pricing, please contact us by using the form at the bottom of the page.
Market Assessment, Analysis & Validation
A Market Assessment, Analysis and Validation will provide you with a comprehensive report on your start-ups intended market. This written deliverable is designed to provide you with the necessary information so that you can proceed with developing your marketing strategy and go-to-market plan.
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Option A
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An entry level industry and target market analysis, providing a general overview of the identified target market including the size, segmentation, major market trends and SWOT analysis.
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Option B
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A detailed industry analysis which includes everything in Option A plus an analysis of the competition in the target market and market validation. Market validation includes engaging with individuals in the target market to gather feedback on your business idea, value proposition and the problem in which your technology is set to solve. This collected feedback and data is presented to you in the written deliverable in the form of a recommendation on how to proceed given the feedback received from your market.
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Marketing Strategy Development
After you have fully analyzed and understood the market in which you plan to launch your technology, it is important to develop a strategy to enter into the identified market and build your company’s awareness. This written deliverable will provide you with the strategy to launch your technology into the market place and establish your brand's presence.
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Option A
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An entry level marketing strategy that will provide the basics you need to go-to-market. This includes your product identification, pricing strategy, promotional tactics/ideas and the place/channels you should release your product.
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Option B
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A detailed marketing strategy that includes everything in Option A plus a distribution plan, content calendar template (populated with content suggestions), key performance indicators (KPI’s) to track and measure as well as a specific digital marketing campaign strategy.
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Marketing Execution & Social Media Management
It is important that your strategy is executed, maintained and measured properly. This deliverable will task our team at Audax to execute your strategy so that you can focus on the other important day to day tasks of growing your start-up and not worry about the implementation of your marketing efforts.
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Option A
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A basic engagement for Audax to manage your social media content calendar. This includes creating and posting 10-12 social media posts per month across all of your social platforms. This includes a monthly report on the activity completed and basic analytics.
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Option B
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A complete marketing management package that includes everything in Option A plus detailed reporting, analytic measurement, search engine optimization, recommendations on changes to your marketing strategy (based on data/analytics collected) and managing any paid online advertising (ad costs are extra). Audax will execute your entire marketing strategy in this option.
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Looking For
Something Else?
Audax is here to help you and your business. If there is something you are looking for but didn’t quite see it as an offering in this document, connect with Audax today and inquire about what it is your needs are. Audax will either provide a custom solution for you or connect you with someone that can offer what you are looking for.